Made for textured hair that's been through it
The 5-step restoration system that's already given over 2,000 women back their crown.
If you're tired of products that promise the world
and deliver more breakage —
You're not the problem. The product was. Let's talk about what's actually been happening to your hair.
Your hair breaks faster than it grows.
Your scalp is screaming — itchy, tight, dry.
You've spent thousands on products that betrayed you.
Not Just another product.
A restoration protocol.
Five formulas. One method. Engineered to work together until the hair that was failing starts thriving.
![[The Reclaim]](http://products.amnibeauty.com/cdn/shop/files/Foundationfront.psd_600x.png?v=1781763669)
The Reclaim
Double wash (Wash 1 + Wash 2)
Step 03 MoisturIZE![[The Revive]](http://products.amnibeauty.com/cdn/shop/files/ReclaimFront_600x.png?v=1781763428)
The Revive
After wash
BESTSELLER Step 04 Protect
The Foundation
Daily leave-in
Step 05 SEAL![[The Root Ritual]](http://products.amnibeauty.com/cdn/shop/files/RootRitualfront.psd_600x.png?v=1781764033)
The Root Ritual
3-4 times a week
— China McNeal, Founder
The Rebuild
The deep bond-repair masque that works in rotation with your ritual. On treatment day it takes the place of The Revive — going deeper to rebuild strength and restore elasticity. Use it less often as your hair grows stronger.
In place of The Revive
Every other wash / Every 7-10 daysChina McNeal
![China [McNeal]](http://products.amnibeauty.com/cdn/shop/files/tmpfuk6nh71_1000x.webp?v=1781930725)
Celebrity stylist and master of textured hair restoration who has transformed thousands of women's hair behind the chair.
For over 30 years, China McNeal has stood behind the chair — and in that time, she's serviced thousands of women with kinky, curly, coily, biracial, and mixed textures — the textures most products don't know what to do with.
From her salon in the Gold Coast of Chicago — voted one of the city's top 10 — China has built her reputation on the work everyone else turned away. Scalps damaged by years of tension and chemicals. Edges that had thinned to nothing. Curls that had forgotten their pattern. Time and again, women sat in her chair convinced their hair was beyond saving — and time and again, China proved them wrong.
Her work has taken her from those everyday women to behind-the-scenes on the Steve Harvey Show and Watch What Happens Live with Andy Cohen, to teaching her signature hair extensions technique at America's Beauty Show, to training 120+ stylists in the protocol that built her chair. But the celebrities, the cameras, and the stages were never the point. The point was always the woman in her chair who thought she'd lost her crown.
Across all of them, one thing kept showing up. Their hair wasn't broken. It was starving. Starving for hydration. Starving for moisture.
That single observation is why AMNI exists. China built her method around it, a sequence designed to put moisture back where textured hair loses it, and keep it locked in. Since her clients started following the protocol, she's watched dryness fade, breakage slow, and texture and growth come back to life.
This isn't just another product, but a solution for textured hair that has been through it — the protocol China has used in the salon for thirty years, now in your hands.
She wants you to feel confident in your hair journey. To know that your hair has been seen before, by someone who has rebuilt textures like yours, and that there's a way back. A relationship, a routine, and a method toward achieving healthy, beautiful hair.
Get the complete AMNI™ Ritual.
Everything you need for the 12-week transformation — packaged in a luxury gift box, signed by China McNeal.
What's inside the box
Hydrating Shampoo, 8oz
Moisture Conditioner, 8oz
Bond Repair Masque, 8oz · Weekly
Daily Leave-In Spray, 8oz · BESTSELLER
Hair & Scalp Treatment Oil, 2oz
The AMNI™ Method Guide — a personal 12-week tracker card, signed by China McNeal, with daily protocols and milestone markers to keep you on track.
$228 if purchased separately
— TODAY'S PRICE —
— 60-Day Crown Guarantee —
FREE SHIPPING · SHIPS WITHIN 24-48 HOURS
The 60-Day Crown Guarantee
Need personalized guidance? Meet with me.
Every head of hair tells a different story. Book a virtual consultation with China McNeal or the AMNI™ hair care team for a tailored assessment, a personalized protocol, and a real plan for your restoration journey.
What you're probably wondering.
If you have textured hair — Type 3, Type 4, transitioning, relaxed, locs, or anything in between — AMNI was built specifically for you. The protocol is designed around the unique structure of textured strands and the specific damage patterns we experience.
Most women see softer, less brittle hair after the first wash. Visible new growth typically appears by week 4. Full transformation — restored length, edges grown back, scalp healed — usually shows up within 12 weeks. Take photos on day one. You'll need them.
Absolutely. The Foundation was engineered to be your install prep and your daily under-style hydration. Your natural hair stays nourished while your protective style does its job. Many of our customers report that their natural hair is healthier after wearing AMNI under wigs and weaves than it was before.
Great for wigs, weaves, braids, blow-drys, overnight wraps, protective style takedowns — and especially great before blow drying.
Real, working ingredients. Marula oil, hydrolyzed silk protein, rosemary leaf extract, caffeine, biotin, Jamaican black castor oil, pro-vitamin B5. No sulfates. No parabens. No silicones. No mineral oil. No artificial dye. Full INCI lists on every label.
Send it back within 60 days for a full refund. Even if the bottles are half empty. The guarantee is real. The risk is on me — not on you. China stands behind every product personally.
It's time to grow your crown.
Every day you wait is another day your hair stays where it is. The AMNI™ Ritual is engineered to start working from wash one. The only question left is whether you're ready.